TOP PLAZA HOTEL:

The REFRESH

Top Plaza is one of the original landmarks of Dipolog City. But while the hotel was evolving, the marketing was stuck. The Agoda photos hadn't been updated since 1997.

The goal was simple: to move away from being just a place for "seminars and functions" and regain its glory as a premier hotel.

The Strategy

Creation of a 100-shot image bank for use across all listing sites, social media, and printed brochures.

• Rooms: No more dark corners. Clean, bright, and inviting.

• Lobby: Showcasing the grand scale of the newly renovated foyer.

• Lifestyle: Hotel staff were used as models in casual attire to show guests enjoying the facilities.

• Full Facility Coverage: Comprehensive documentation of the restaurant, kitchen, and function rooms.

The PROCESS

A professional shoot shouldn’t stop your business. My workflow is designed to cause minimum disruption to your daily operations:

• Site Walkthrough: A quick 20-minute tour to identify the best angles and natural light windows.

• Strategic Timing: We schedule shots around your check-in/check-out times to ensure zero guest interference.

• Discreet Execution: I work quietly and independently. No bulky crews, no cables across the floor, and no disruption to your staff’s routine.

The RESULT

Top Plaza now has a professional visual identity that matches its reputation. By moving away from dated "seminar-style" imagery, the hotel is now positioned to capture the high-end leisure and business market.

The standard has been raised. In a market where guests book based on the first three photos they see on a phone, Top Plaza is now the benchmark.

Do your current images justify your rates?